2012-2013 Advertising campaign

[tabs titles=”PROJECT, CREW”]

Agencia Cámara invited Mueca films to create a publicity spot with a journalistic style, as a way of approaching people. An intimate camera that does not invade, a television personality who does not look like a television personality. A filmed conversation. Real stories that are taken to the screen so that they keep looking real. People who fulfilled the dream of owning a house thanks to BHU.


Direction: Juan Ponce de León
Agency: Cámara TBWA
Creative direction: Martín Carrier
Executive production: Facundo Ponce de León, Ana Laura Minetti and Juan Ponce de León
Head of production: Ana Laura Minetti
Cinematography: Hugo Díaz
1st Camera assistant: Vicky Zunino
2nd Camera assistant: Nacho Echeberría
Art direction: Fede Capra
Costumes: Natalia Duré
Costumes assistant: Betiana Rau
Make up: Madelón Hill
Sound: Hernán González
Edition: Juan Ponce de León and Lucía Aljas